In a vaguely comic turn of events, Shilpa Shetty, the Bollywood star who recently won the UK reality series Big Brother, is now in talks to create her own perfume. Jade Goody, the last Big Brother star to release her own perfume, found her scent pulled from stores after she made allegedly racist comments about Ms. Shetty. According to the Sunday Mirror, Ms. Shetty is…
…a big fan of the Body Shop – especially all the fruity smells, so she'd probably like her perfume to be like that.
What the world needs now is another fruity floral celebrity perfume release, so I for one will sleep better tonight knowing another is on the way.
Note: image via shilpa-shetty.
Update: Shilpa Shetty's new fragrance will be called S2 (aka S squared):
Perfume creator Mark Earnshaw told BANG Showbiz [...] “Shilpa worked with us on the perfume and it contains all the notes that she's grown up loving. [...] “It's got jasmine and musk but also fruit scents in it so it reflects her Indian heritage and will also appeal to the modern European market.” (via LifeStyleExtra)
Update 2: Shilpa Shetty S2 is a “semi amber floral” fragrance, and features notes of mandarin, bergamot, peach, cyclamen, jasmine, sandalwood, patchouli, vanilla and musk. It will be available in 100 ml Eau de Toilette, and the bottle comes with a phone charm decorated with Swarovski crystals. (via cosmeticsint.co.uk, indiafm, cosmeticsbusiness)
14 Comments
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“What the world needs now is another fruity floral celebrity perfume release, so I for one will sleep better tonight knowing another is on the way.”
I love it when you whip out the dry humor. Heh.
Me, too. Sleep-due-to-celebrity-fruity-scent can't be overrated. xoxo
I'm in my twenties and I don't get the fruity-floral fascination of my target group. What gives? When did everyone desire to be dipped in vanilla-syrup and rolled around in berries and chocolate sprinkles? About ten years ago, I thought the cake batter/tropical punch thing would calm down. However, I went testing fragrances yesterday and I'm completely dumbfounded as to why nearly every scent has that same thread of imitation vanilla, “sparkling” berry and champagne accord. I'm not so sure that Americans are the overeaters of the world; to visitors, we must just smell like we are constantly thinking about food or reminding others of it. Doesn't anyone remember comforting scents from childhood other than baked cookies?
I only mentioned American scents, but the uber-gourmande obsession is obviously not isolated within the American market. It's everywhere–I just think there is a funny connection to weight perception of a population and popular fragrances amongst that group. We don't just smell like we appreciate food, we smell OF it…
Sleep is *always* a good thing, no? And beats losing sleep over whether or not the Chanel Exclusifs will really save modern perfumery
It is very interesting how many articles I've read in the past 6 months swearing that the trends they are a'changing…I see almost no evidence of it on the perfume counters. The sweet fruity floral thing seems to be here to stay.
Thanks K
I can confirm that there is no evidence of it in the UK either.
Thanks J, I figured as much!
I work with the company creating the perfume and could not agree more with the comments on the sweet fruity fragrances – I think you will all be pleasantly surprised when you smell this!
this perfume is anything but fruity. it is spicy oriental.
Yes, I updated above — they are calling it a semi amber floral.
I've just tried this, it's pleasent but doesn't have alot of staying power.
In fact two hours later, I can't pick up on anything to describe it for you.
Too bad! This is another one that I seriously doubt will launch in the US.