Many of the perfume oil fans seem to find all alcohol-based perfumes too synthetic and harsh and choking, so it may have to do with sensitivities as well as personal preference. Personally I find the “naturalness” of BPAL quite overrated, who cares what it is if it smells like bubblegum anyway? On the other hand, several expensive niche perfumes smell like bubblegum too… (Encens Epice, I'm looking at you!)

March Hare is one of my favs too, I like BPAL's apricot note, it's not candysweet like some of their fruit notes and the clove adds a nice spiciness.

White Rabbit was not really my cup of tea, I'd have liked more tea and pepper but I remember it as a soft, milky scent and I'm not a great fan of milky scents. It's a huge success though.

The Dormouse is a really nice tea scent with just a hint of floral, overall I think BPAL are very good at fresh green tea scents, they have a whole bunch (Kumiho and Shanghai being favourites of mine) Their tea note is almost like fresh cut grass.

Alice is also a very soft and milky scent, a little plasticky if I remember correctly and I'm not a carnation fan, but I think this one too is very popular.

Tweedledum is a bright and cheerful yellow fruit scent, mango and citrus, not very sophisticated.

The Caterpillar is a sweet-ish, almost fruity somehow, incense, very psychedelic!

The Unicorn was very meh, schampooish.

The white florals in The Queen of Hearts turn to soap on my skin.

Oh, I didn't realize I had tried so many of them… The Lion I haven't tried but it's a hit among the amber fans. I have to warn you though, turnaround time is usually about 2 months.