Kumho Tires has developed an “Aroma Tire” which promises “to deliver an alluring aroma tire that replaces the normal “black rubber” smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine”. (Kumho Tires via I4U News)
Procter & Gamble is trying to liven up the image of its Old Spice fragrance to appeal to young men:
For example, a print ad for Old Spice fragrance, featuring a 1968 photograph of the actress Faye Dunaway sprawled out before a roaring fire, declares, “If your grandfather hadn’t worn it, you wouldn’t exist.”
Check out the Experience Old Spice website, or read the rest of the article in The New York Times.
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I will own up to an embarrassing fondness for Old Spice. An old boyfriend used to wear it (er, an EX boyfriend — he was only 25, I swear!), and now when I catch a whiff of it, it makes me think naughty thoughts. I'm not proud of it; I'm just SAYING.
Hey, I love the smell of Old Spice! They've been around long enough now to be a classic, so I don't see any reason to be ashamed…it comes up every so often on MUA, actually, both the fragrance & the deodorant.
So the ad's message is … what? “Be like Gramps?” “You know your granpappy was quite the lady killer in his days!” I don't think they'll have lots of takers. Personally Hannibal Lecter ruined Old Spice for me. (In the book Red Dragon, there's a part when he taunts Will Graham about Old Spice.)
I can't imagine who the scented tire will benefit, other than road crew.
If you go look at the Old Spice website, it definitely isn't a “be like gramps” vibe! It is very young & edgy.
The scented tires are beyond weird…but there is always somebody out there who will pay extra, isn't there?
The concept for the Old Spice ad campaign made me laugh, which is always a good thing. And the juice is a classic.
At least it's not like Prada's latest print ad for their men's scent which featured a young man that didn't look a day over 14 (okay MAYBE 16) and made me feel like a pervert for just looking at it. I'm not a prude (as I adored the recent Opium visual campaign – naughty but elegant) but I'm tired of babies being used in advertising. Sigh.
Agree on the Prada waif — and it wasn't as sophisticated as the original ad for the women's Prada scent.
Um. Scented tires? That's wierd.
… I want some.
Have to admit that I couldn't care less what my tires smell like…but wouldn't mind having one of those new systems that scents the car interior through the a/c vents.