San Francisco will soon have bus shelters…
…infused with the scent of fresh-baked, chocolate-chip cookies.
It's the brainchild of marketers for the California Milk Processor Board, who are hoping the captive crowds waiting for a bus will be enticed to go home and grab a glass of milk after they take a whiff of the artificial scent and are cued visually with “Got Milk?'' advertisements to be posted in the shelters.
Read the rest in the San Francisco Chronicle. Meanwhile, the India Post is planning to issue sandalwood-scented stamps.
Amber Leaf of the Manchester Evening News interviews Dustin Hoffman and Ben Wishaw about their roles in the new Perfume movie, and Paul Heath of The Hollywood News interviews director Tom Tykwer.
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Good heavens, that's all we need. Someone needs to alert obesity researcher Kelly Brownell about this so he can add cookie-scented bus shelters to the “toxic environment” contributing to obesity in the U.S.
LOL, so true! But I like the sandalwood stamps idea.