Juicy Couture is preparing to debut their first fragrance, Juicy Couture:
The scent, which Skaist-Levy [one of the founders of Juicy Couture] describes as “like something Barbie might wear,” was concocted by Harry Fremont of Firmenich…The final result has top notes of watermelon, mandarin, pink passionfruit, bright marigold, fresh green apple, water hyacinth and crushed leaves; a heart of couture tuberose absolute, wild rose and princess lily, and a drydown of caramel crème brulée, vanilla, precious woods and patchouli.
The fragrance will be exclusive to Bloomingdales for several months after it launches in August. (via Women’s Wear Daily) Update: see a review of Juicy Couture perfume.
Clinique will launch Aromatics Elixir Philtre Sensuel, a new version of their first fragrance, Aromatics Elixir (1971), in September. Notes include rose, camomile, lily of the valley, ylang ylang, jasmine, patchouli and vetiver. (via aufeminin)
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Like something Barbie might wear…well, at least they are honest!
The Juicy Couture sounds hideous, though, as Robin would note, I'm not the target demographic, being neither seventeen years old nor a girl. What grabbed me was the “couture tuberose absolute”. And this differs from regular old tuberose absolute how, exactly? Does it wear $20,000 dresses? Are all the petals sewn on by hand instead of machine-stitched? This silly naming of fragrance notes has gotten way, way out of hand.
The Clinique ought to be good, though: the original is such a strange and fascinating brew that I trust the perfumers will make good on the name and give us something else uncopyable and arresting. The notes don't sound particularly unusual–in fact, they're pretty much exactly what's in the original–but then, the list of notes in the original don't really give a good idea as to what it smells like, either.
Exactly, LOL…
I don't entirely understand what their target demographic is — the notes would indicate under 21, as would the packaging: there will be charms around the bottle necks, a la J Lo. But there will be a 1 oz parfum for $300, and for no reason I can think of other than the publicity, there will also be a 20 oz EdP for $3000. There will also be a regular ole' EdP for $50, but still, wondering who is going to spend the $300 on the parfum.
Using my most sophisticated fragrance term: Eeeeeewwww. Aren't there enough Barbie fragrances already? (Also, I am recalling that Barbie DID, at some point, have her own fragrance…) Yeah, laughing at the prices. Who will buy that? Uptown Barbie? Expensive Mistress Barbie?
LOL at “Expensive Mistress Barbie”…
But Juicy Couture is not the look of the Expensive Mistress, is it? I'm thinking this is just “Upscale Casual Barbie”. I know you can think of a much funnier way to say it though
And I think Barbie *still* has her own fragrance. By Mattel.
How high-end is the Juicy Couture label? The company probably won't sell a lot of bottles of $300 perfume to seventeen-year-old girls, but I'm willing to bet they can sell *some* if they market it right, and that's all they need to do. It will establish them as a luxury fragrance brand, which will make them seem very desirable to the less wealthy (but aspirational) girls of that age bracket; then they can make a killing on the EdP and EdT, despite not having a glamorous pop star fronting the juice. It actually seems like a pretty smart marketing decision, if they play it right.
I really don't know how high end it is, or what age ranges they reach, but from what little I know, I would think it was older than 17 — one of the reasons I was surprised by the Barbie thing. But you're right, it could be very smart publicity.
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