Mariah Carey: the next celebrity fragrance deal

Mariah Carey has signed a deal with Elizabeth Arden to develop a fragrance bearing her name:

The first fragrance will debut in prestige department stores in the spring of 2007. Mariah will be personally involved in all aspects of product development, packaging and marketing. (via prnewswire)

I knew Mariah Carey was popular, but actually I had no idea how popular she was until I read this article in last week’s New Yorker:

…she will likely break the world record for the most No. 1 songs before she turns forty. The Beatles had twenty, and Carey is currently tied with Elvis Presley for second place, at seventeen.

Guessing she’ll have no problem selling a few bottles of perfume, then.

Update: read more about M by Mariah Carey.