Diddy late for the bell

Sean “Diddy” Combs was to ring the bell that opens the New York Stock Exchange yesterday morning, but was detained by traffic and missed the opportunity. No matter: Unforgivable is now the no. 1 selling men’s fragrance in the country:

According to The NPD Group, the fragrance has averaged $1.5 million in retail sales per week since its February launch, more than double the business of a typical launch. Sources estimate the brand will reach $20 million in retail sales by the end of June. “It’s official now — we are 200 percent above plan and Unforgivable is flying out of the stores,” said Combs.

(via Women’s Wear Daily)