Researchers at Rice University have found that women who were exposed to the scent of fear-induced sweat performed better on cognitive tasks:
“It is well-documented in the research literature that animals experiencing stress and fear produce chemical warning signals that can lead to behavioral, endocrinological and immunological changes in their fellow animals of the same species, but we wanted to see if this applies to humans as well,” said principal investigator Denise Chen, assistant professor of psychology at Rice.
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Perhaps I can convince Chris Sheldrake to come on board for my latest get rich quick scheme, Sueur de la Crainte. The best part of my no-fail plan is that the target market (consisting of consulting firms, law firms entitled with a minimum of three last names and one ampersand, and investment bankers) has a disproportionate share of the nation's disposable income. Seuer de la Crainte will be the olfactory edge to a corporate revolution!
LOL! Glad to see you are taking the consumer possibilities of this research in hand, K