The celebrity fragrance boom

Thank you to Karen for finding this article in the New York Post (sorry, link has expired), which reports some interesting sales figures for celebrity fragrances:

Last year, celebrity fragrance brands generated $94.9 million in sales, up from $45.3 million in 2000, reports the NPD Group.

Britney Spears’ Curious was the No. 1-selling launch fragrance in 2004, reportedly raking in more than $36 million in its first four months of counter sales alone.

Jennifer Lopez’s three fragrances have grossed more than $250 million globally since the first in the line launched three years ago.

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9 Comments

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  1. Anonymous
    Posted on 30 May 2005

    There's no accounting for taste.

    Grumpy Gert

  2. Anonymous
    Posted on 30 May 2005

    GG, Ain't it the truth.

  3. Anonymous
    Posted on 30 May 2005

    I swear everything JLo touches turns to gold. She really is developing some kind of empire. I think Brittany Spears is on some type of downward spiral and all this will end soon. I am going to predict that Curious will be in T J Maxx in a year. I will stand by this statement. LOL

    Have a great Memorial day R!

  4. Anonymous
    Posted on 30 May 2005

    A, I was thinking that SJP's Lovely would probably trounce all of these, but then, I am so out of touch with popular culture, and for all I know she has no following at all with the younger crowd that buy all these celebrity scents.

    Will keep an eye out in TJ Maxx, LOL!

  5. Anonymous
    Posted on 30 May 2005

    I attribute the majority of the Britney Curious phenom to the bottle, which is perfectly girly. The juice itself was insipidly sweet, but in a way that made it likable to a wide swath of people who would be initially drawn by the cuteness of the bottle. Brit herself is devolving into something else entirely; some kind of combination of Lil' Kim and Carmen Electra.

  6. Anonymous
    Posted on 30 May 2005

    It it is the bottle, then I'm thinking Baby Phat Goddess will do even better. The bottle is like Curious, but better.

  7. Anonymous
    Posted on 30 May 2005

    Ditto. But they cannot fool us!

  8. Anonymous
    Posted on 30 May 2005

    No, but actually I worry that I have become such a fragrance snob that I'll overlook something just because it is a celebrity fragrance. It seems kind of silly that I haven't bothered to smell Paris Hilton or BS Curious. I guess I should.

  9. Anonymous
    Posted on 30 May 2005

    Yes, at least just for a good chuckle!

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