Blu Mediterraneo revamping their line

Acqua di Parma's Blu Mediterraneo line is being revamped in preparation for a relaunch in April:

When Blu Mediterraneo was originally launched in 1999, it featured about 50 products, including five fragrances. Those will be discontinued this year and a redesigned Blu Mediterraneo collection will comprise 15 items, including three scents, which will be launched worldwide on April 1.

The 3 remaining fragrances will be Relaxing Capri Orange, Invigorating Tuscan Cypress and Pampering Sicilian Almond. (via Women's Wear Daily)

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4 Comments

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  1. Anonymous says:

    Those sound fun! I'm wearing my new Dammuso today, so have a little bit of Italy with me as I head off to tackle my mural project anew! Btw, R, I got the Calycanthus and I like it but it seems to me to be straight up lily of the valley. I, fortunately, like lily of the valley. And while we're on the topic of lov, that note certainly dominates Debut's drydown (which I tried when it first came out and felt tepid about, but now quite like after sniffing a luckyscent sample.) Still, Debut's drydown is enough like PdN's Eclipse that I don't need both.

    Signed,

    Meandering Thoughts

    http://www.laurelines.typepad.com

  2. Anonymous says:

    So does “Relaxing Capri Orange” and “Pampering Sicilian Almond” mean that they will be keeping their Arancia and Mandorlo di Sicilia scents, only under a different name? Because if not, I might throw a fit!!

  3. Anonymous says:

    Miss MT, I adore Debut! Eclipse is really nice but I've never decided if it is full bottle worthy. I may need some this spring. Doesn't sound like you are carried away with love for Calycanthus — luckily it is not a huge investment.

    Good luck on the mural today!

  4. Anonymous says:

    I was wondering the same — the article doesn't say! Hope they are just renamed, although for that matter I like the old names better.

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