Kylie Minogue will launch Inverse, her first fragrance for men, in August. The new scent is for “all facets of a man…day or night” and the tag line is “Two facets. One scent”. The fragrance is fronted by model Andrés Velencoso Segura; you can see the video promo for Inverse here.
Yves Saint Laurent will launch Parisienne, a new rose-based floral fragrance for women fronted by model Kate Moss, in August. It will debut in the US in October.
Banana Republic is expected to launch Republic of Men and Republic of Women in late August or early September. The new fragrances are for the “sportier, khaki-pants guy and white-shirt girl”.
Republic of Men was developed by perfumer Laurent Le Guernec; the woody chypre features notes of clementine, plum, fig leaf, rosemary…