Posted by Aleta
on
22 May 2012

Frédéric Malle should have quit while he was ahead. His perfume house, Editions de Parfums Frederic Malle, has a number of popular and well done fragrances. On top of enjoying regular publicity, Malle himself is an Allure magazine contributor and pens “The Fragrance Guy” advice column.
For someone who built a brand to put perfumers in the spotlight, his book Frédéric Malle: On Perfume Making is distractingly self-oriented. Memoirs inherently are, but On Perfume Making lacks the rich insight and detail that makes them so intriguing. Malle’s introduction focuses on his personal frustrations with the industry’s present fixation on blockbuster perfumes, mainly that corporate input and disproportionate marketing budgets are crippling the creative process. For the majority of blog readers, it’s preaching to the choir. Where are the cringe-worthy anecdotes of marketing department meddling? Or the depressing examples of brilliant ideas rendered lackluster by cheap inferior ingredients? Whatever stories Malle has to tell, he’s not telling them here…
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Posted by Robin
on
22 May 2012

Demeter has launched Daisy, a new addition to their Fragrance Library…
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Posted by Robin
on
22 May 2012

What is it: A 30 ml bottle of Aura by Swarovski Eau de Parfum and a 100 ml bottle of Elizabeth Arden Green Tea Cherry Blossom Eau de Toilette. Both were used for testing and are mostly full.
How do I get it: For a chance to win, leave a comment telling me that you live in the US. Also, please tell me about your favorite mainstream spring fragrance release.
Be sure to use the “Post a comment” box; do not reply to another comment…
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Posted by Robin
on
22 May 2012
The grand prize winner (a Discovery Set) in our Neela Vermeire Creations contest is Lynne1962. Three runners up get sample sets: Akimon, Bergamot and MichaelM. Congratulations all!
Posted by Robin
on
22 May 2012

Thymes has launched Garden Alchemy, a new trio of fragrances (Lemon Geranium, Rosemary Sage and Wild Angelica) “where perfumery meets botany in a lush, intoxicating sensory expression”…
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