5 things to think about before you start a perfume blog

About the author: By profession Vanessa Musson is a freelance market researcher, specializing in industrial products. Her work involves a lot of overseas travel, to places as varied as chemical plants and wind farms, oil fields and cotton fields, stately homes and sewers. In her free time Vanessa writes the blog Bonkers about Perfume, which combines lighthearted perfume reviews with zany travelogues and the occasional post on beauty products for that unfortunate crossover condition of “problem mature skin”.

I am a relative newcomer to perfume: for most of my life I was largely indifferent to scent, occasionally succumbing to the heavy sell tactics of sales assistants at airport duty frees, and politely wearing whatever anyone might think to give me as a gift. Not very often, mind, for when I was struck down out of the blue by “sudden onset perfume mania” in 2008, I had just one rancid bottle of Estée Lauder Intuition to my name, barely touched in the seven years I had owned it.

But all that changed, and within weeks I went from zero to raging “fumehead”, and I’ve never looked back. 18 months on, I decided to start a blog. For the previous eight years I had written a humorous column for a business magazine, based on my misadventures on overseas work trips. Its sudden closure prompted me to seek out another creative writing outlet, and my newfound interest in fragrance provided the perfect vehicle. Bonkers about Perfume was born. And now another two years or more have passed, and here you have it: 5 things you might wish to consider if you are thinking of starting a perfume blog of your own…

Do you have anything new to add to the conversation?

A while back, there was a post on Grain de Musc about the recent proliferation of perfume blogs. Denyse used the colourful phrase: “metastasising like crazy”, which troubled me at the time, though I don’t think the analogy between newbie bloggers and rampant tumours was meant to be taken too literally…

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Jil Sander Sun Sorbet ~ new perfume

Jil Sander Sun Sorbet

Jil Sander will launch Sun Sorbet, a new limited edition fragrance for women, in March. Sun Sorbet is a flanker to 1989′s Jil Sander Sun and follows 2011′s Sun Eau de Soleil

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Online fragrance shopping

Deal at ateliercologne: get a free "I Love You" travel atomizer with any purchase of $150 or more, offer good through 2/10.

New at b-glowing: Sarah Horowitz Perfect Coconut.

New at escentual (UK): Etat Libre d'Orange Bjijou Romantique.

Deal at evelynavenue: buy the Tableau de Parfums Miriam fragrance (full or travel size) or Miriam DVD, get a free rose scented soap by Andy Tauer, offer good while supplies last.

New at harrods (UK): Tom Ford Lavender Palm

New at neimanmarcus: A Dozen Roses Electron.

New at nordstrom: Viktor & Rolf Spicebomb (pre-order), Bvlgari Omnia Coral.

New at perfume.com: Jennifer Aniston Eau de Parfum.

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Perfume in the magazines, February 2012: Allure, Details, GQ

Allure, Feb 2012Details, February 2012

Perfume coverage in the February issues of Allure, Details, GQ; please comment on any fragrance-related coverage you’ve seen in other fashion & beauty magazines:

Allure

Cover: Zooey Deschanel

Scent strips: Chanel Chance Eau Tendre, Burberry Body…

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Smell Bent Vocabulary ~ new fragrances

Smell Bent Vocabulary

Indie line Smell Bent has launched Vocabulary, a new collection of six fragrances…

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